President and Founder

Lonnie F. DeRosa, President and founder, has a varied background in the field of market research. Having experienced the research process from all viewpoints -- research supplier, ad agency and end user -- he provides a well rounded perspective to his client organizations. Mr. DeRosa has previously held sales positions with Opinion Research Corporation and The Wirthlin Group and served as Research Account Manager with Lewis, Gilman, and Kynett Advertising. Also, before forming Market Insights, he was Market Research Manager with Atlantic Financial Bank.

Mr. DeRosa received his A.B. in Mathematics from Rutgers College and an M.B.A. in Marketing from Drexel University.